Valuing life, savoring every moment, and living with the awareness that time is a precious gift... Founded by a Bosnian entrepreneur, NAGRADA takes its name from a word that means "urban" and "reward" in Slavic languages, and also signifies a prize given to winners in Turkish. It reflects the belief that in order to grow, evolve, and find meaning, one must honor their roots.

Setting out with the belief that "Our tomorrow is about becoming our better selves and living calmly, with respect for life's resources," NAGRADA aims to make women feel that life itself is a reward. Celebrating the essence of being a woman, the strength of standing tall, the simplicity of self-expression, and the journey nurtured by the soul, heritage, and everyday moments, NAGRADA offers you the elegance of silent luxury.

NAGRADA strives to be a trustworthy, contemporary, sustainable, and global brand that enables modern, urban, and innovative women—who are active in business life—to create their own style without compromising on elegance and comfort amidst the rush of daily life.

We design our collections from the perspective of women who seek joy and freedom in life, who express their identity through minimalism and attention to detail, and who respect the value of being a woman in all aspects of life.

Believing in holistic elegance and that true style lies in the details, NAGRADA aims to represent women with a refined sense of fashion, bringing a fresh perspective to your wardrobe with each collection.

Founded as a small boutique in Anatolia in 1974, our company has continued to grow ever since, reaching the point where we proudly stand today.