To cherish life, to savor every moment, and to live with the awareness that time is a gift... Founded by a Bosnian entrepreneur, NAGRADA takes its name from a word that means “urban” and “reward” in Slavic languages, and in Turkish, refers to a “gift given to the winner.”
Setting out with the belief that “our tomorrow is about becoming better versions of ourselves and living calmly with respect for life's resources,” NAGRADA aims to make women feel that life itself is a reward. It celebrates the value of being a woman, the power of standing tall, and the beauty of simple self-expression — inspired by her soul, her past, and every moment she lives. This is the essence of our silent luxury.
